For leaders across media, entertainment and creative businesses.
How should AI fit into your creative business?
Gain the benefits of AI while protecting creative work, human judgment, and the relationships your business depends on.
JMC Intelligence is Jim Marsh’s advisory and implementation practice. Jim spent 15 years at HBO, where he led digital and social marketing for all eight seasons of Game of Thrones and ultimately oversaw global integrated marketing across HBO’s full programming slate. He helped the company navigate successive waves of technological change while upholding its creative standards and the trust of its audiences.
Connect strategy to everyday work
Set the direction
Decide where AI can help, where human authorship and judgment matter, and what is out of bounds.
Clearer choices
Build alignment
Give each audience a clear account of how AI is and is not used. Keep the underlying commitments consistent and grounded in actual practice, with room for disagreement.
- Employees
- Corporate stakeholders
- Artists and creative partners
An approach people can explain
Put it into practice
Implement one useful workflow, with appropriate tools, guidance, responsibilities, and review. Test it with the people doing the work and improve through use.
Useful AI that fits the work
Other ways to work together
JMC also offers executive advisory, team workshops, workflow implementation and embedded leadership. Explore the wider practice
Find the right starting point
Jim can help clarify the choices, bring the relevant people into the discussion, and implement a useful starting point. A conversation can establish where outside help would be valuable and who should be involved.