@font-face {
  font-family: "Helvetica Now Display";
  src: url("assets/HelveticaNowDisplay-Light.otf") format("opentype");
  font-weight: 300;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Helvetica Now Display";
  src: url("assets/HelveticaNowDisplay-Bold.otf") format("opentype");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Helvetica Now Display";
  src: url("assets/HelveticaNowDisplay-Black.otf") format("opentype");
  font-weight: 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Qualion";
  src: url("assets/Qualion-ExtraBoldItalic.otf") format("opentype");
  font-weight: 800;
  font-style: italic;
  font-display: swap;
}

:root {
  --ink: #1c1c1b;
  --charcoal: #262623;
  --ivory: #f4f0ed;
  --paper: #fbfaf8;
  --cognac: #a8673b;
  --cognac-dark: #7d4928;
  --muted: #777570;
  --line-dark: rgba(244, 240, 237, 0.18);
  --line-light: rgba(28, 28, 27, 0.17);
  --sans: "Helvetica Now Display", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --accent: "Qualion", "Helvetica Now Display", Helvetica, Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
a { color: inherit; }
img { display: block; max-width: 100%; }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { letter-spacing: -0.035em; line-height: 0.98; }
h1 { font-size: clamp(3.6rem, 7.9vw, 8.2rem); font-weight: 900; }
h2 { font-size: clamp(2.65rem, 5.4vw, 5.7rem); font-weight: 900; }
h3 { font-size: clamp(1.65rem, 2.4vw, 2.5rem); font-weight: 700; }
.section-dark { background: var(--ink); color: var(--ivory); }
.section-ivory { background: var(--ivory); color: var(--ink); }
.section-light { background: var(--paper); color: var(--ink); }
.section-cognac { background: var(--cognac); color: var(--ivory); }
.eyebrow {
  margin-bottom: 2rem;
  color: var(--cognac);
  font-size: clamp(0.88rem, 1vw, 1.05rem);
  font-weight: 800;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}
.section-cognac .eyebrow { color: var(--ink); }
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0.9rem 1.35rem;
  border: 1px solid var(--cognac);
  background: var(--cognac);
  color: var(--ivory);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-decoration: none;
  text-transform: uppercase;
  transition: background 160ms ease, color 160ms ease, transform 160ms ease;
}
.button:hover { background: var(--cognac-dark); transform: translateY(-2px); }
.button-small { min-height: 42px; padding: 0.7rem 1rem; }
.button-dark { border-color: var(--ink); background: var(--ink); }
.button-dark:hover { background: var(--charcoal); }
.text-link {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-decoration: none;
  text-transform: uppercase;
}

.site-header {
  position: sticky;
  z-index: 20;
  top: 0;
  display: grid;
  grid-template-columns: 120px 1fr auto;
  align-items: center;
  min-height: 78px;
  padding: 0 4vw;
  border-bottom: 1px solid rgba(244, 240, 237, 0.12);
  background: rgba(28, 28, 27, 0.96);
  color: var(--ivory);
  backdrop-filter: blur(14px);
}
.brand {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 72px;
  height: 48px;
  overflow: hidden;
  background: transparent;
}
.brand img {
  width: 62px;
  object-fit: contain;
  filter: invert(93%) sepia(8%) saturate(165%) hue-rotate(321deg) brightness(108%) contrast(91%);
  mix-blend-mode: screen;
}
.site-header nav { display: flex; justify-content: center; gap: 2rem; }
.site-header nav a {
  color: rgba(244, 240, 237, 0.78);
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.05em;
  text-decoration: none;
  text-transform: uppercase;
}
.site-header nav a:hover { color: var(--ivory); }

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(340px, 0.8fr);
  min-height: calc(100vh - 78px);
  padding: 8vw 5vw 5vw;
  border-bottom: 7px solid var(--cognac);
}
.hero-copy { align-self: start; padding-top: 4rem; padding-right: 3vw; }
.hero-identity {
  display: block;
  margin-bottom: 1.4rem;
}
.hero-identity strong {
  display: block;
  color: var(--ivory);
  font-size: clamp(1.8rem, 2.6vw, 3.1rem);
  font-weight: 900;
  letter-spacing: -0.025em;
}
.hero-identity span {
  display: block;
  margin-top: 0.25rem;
  color: var(--cognac);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.hero-credibility {
  max-width: 520px;
  margin: 1.4rem 0 0;
  color: rgba(244,240,237,0.78);
  font-size: clamp(0.98rem, 1.2vw, 1.18rem);
  line-height: 1.48;
}
.hero-credibility em { color: var(--ivory); font-style: normal; font-weight: 700; }
.hero h1 { max-width: 1100px; margin-bottom: 2.5rem; }
.hero h1 span { color: var(--cognac); font-family: var(--accent); font-style: italic; font-weight: 800; letter-spacing: -0.045em; }
.hero-deck { max-width: 800px; color: rgba(244,240,237,0.78); font-size: clamp(1.15rem, 1.6vw, 1.55rem); line-height: 1.45; }
.actions { display: flex; align-items: center; gap: 2rem; margin-top: 2.5rem; }
.hero-portrait { align-self: start; border-left: 1px solid var(--cognac); padding-left: 1.5rem; }
.hero-portrait img { width: 100%; max-height: 560px; object-fit: cover; object-position: 58% 38%; }

.problem, .focus, .help, .examples, .about, .work, .resources, .contact { padding: 8rem 5vw; }
.section-intro { display: grid; grid-template-columns: 0.42fr 1fr; gap: 4vw; align-items: start; }
.section-intro .eyebrow { grid-column: 1; }
.section-intro h2 { grid-column: 1 / -1; max-width: 1200px; margin-bottom: 2rem; }
.section-intro h2 span { font-weight: 300; }
.section-intro h2 .problem-line-one { display: block; font-weight: 900; }
.section-intro h2 .problem-line-one + span { display: block; }
.section-intro > p:last-child { grid-column: 1 / -1; max-width: 760px; font-size: 1.2rem; }
.problem-lines { margin-top: 6rem; border-top: 1px solid var(--line-light); }
.problem-lines article { display: grid; grid-template-columns: 80px 1.2fr 0.8fr; gap: 2rem; padding: 2.4rem 0; border-bottom: 1px solid var(--line-light); }
.problem-lines article > span { color: var(--cognac); font-size: 0.75rem; font-weight: 800; }
.problem-lines h3 { margin: 0; }
.problem-lines p { margin: 0; max-width: 500px; color: #55534f; }
.consequence { max-width: 850px; margin: 4rem 0 0; font-size: clamp(1.8rem, 3.2vw, 3.4rem); font-weight: 300; line-height: 1.12; }

.section-heading-row { display: grid; grid-template-columns: minmax(0, 1fr); gap: 1.5rem; align-items: start; }
.section-heading-row h2 { max-width: 1050px; }
.section-heading-row > p { max-width: 520px; justify-self: start; color: var(--muted); text-align: left; }
.section-dark .section-heading-row > p { color: rgba(244,240,237,0.58); }
.territories { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 5rem; border-top: 1px solid var(--line-light); border-bottom: 1px solid var(--line-light); }
.territories article { min-height: 390px; padding: 2rem 2.4rem 3rem; border-right: 1px solid var(--line-light); }
.territories article:first-child { padding-left: 0; }
.territories article:last-child { padding-right: 0; border-right: 0; }
.territory-number { color: var(--cognac); font-size: 0.75rem; font-weight: 800; }
.territories h3 { margin-top: 4rem; }
.territories article > p:last-child { max-width: 420px; color: #56544f; }

.help { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 7vw; }
.help-intro { position: sticky; top: 130px; align-self: start; }
.help-intro h2 { max-width: 620px; }
.help-intro > p:last-child { max-width: 540px; color: rgba(244,240,237,0.62); font-size: 1.1rem; }
.help-modes article { padding: 2.5rem 0; border-top: 1px solid var(--line-dark); }
.help-modes article:last-child { border-bottom: 1px solid var(--line-dark); }
.help-modes .mode { color: var(--cognac); font-size: 0.77rem; font-weight: 800; text-transform: uppercase; letter-spacing: 0.1em; }
.help-modes h3 { max-width: 700px; }
.help-modes article > p:last-child { max-width: 680px; color: rgba(244,240,237,0.65); }
.governance-note { grid-column: 2; display: grid; grid-template-columns: 150px 1fr; gap: 2rem; margin-top: 1rem; padding: 2rem; background: var(--cognac); color: var(--ivory); }
.governance-note span { font-size: 0.72rem; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; }
.governance-note p { margin: 0; font-size: 1.45rem; font-weight: 300; line-height: 1.25; }

.example-list { margin-top: 4rem; border-top: 1px solid var(--line-light); }
.example-list p { margin: 0; padding: 1.35rem 0; border-bottom: 1px solid var(--line-light); font-size: clamp(1.15rem, 2vw, 1.75rem); line-height: 1.15; }

.about { display: grid; grid-template-columns: 0.8fr 1.2fr; gap: 7vw; }
.about-kicker h2 { max-width: 620px; }
.about-story { max-width: 780px; }
.about-story .lead { font-size: clamp(1.9rem, 3vw, 3rem); font-weight: 300; line-height: 1.2; }
.about-story p:not(.lead) { max-width: 680px; color: #514f4a; font-size: 1.05rem; }
.proof-strip { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 4rem; border-top: 1px solid var(--line-light); border-bottom: 1px solid var(--line-light); }
.proof-strip p { margin: 0; min-height: 120px; padding: 1.6rem 1.6rem 1.6rem 0; border-right: 1px solid var(--line-light); color: var(--muted); font-size: 0.85rem; }
.proof-strip p + p { padding-left: 1.6rem; }
.proof-strip p:last-child { border-right: 0; }
.proof-strip strong { color: var(--ink); font-size: 1rem; }

.work-grid { display: grid; grid-template-columns: 1.2fr 0.8fr; margin-top: 5rem; border-top: 1px solid var(--line-dark); }
.work-grid article { padding: 2.5rem 2.5rem 3rem 0; border-bottom: 1px solid var(--line-dark); }
.work-grid article:nth-child(2), .work-grid article:nth-child(3) { padding-left: 2.5rem; border-left: 1px solid var(--line-dark); }
.work-featured { grid-row: span 2; }
.work-type { color: var(--cognac); font-size: 0.72rem; font-weight: 800; letter-spacing: 0.1em; text-transform: uppercase; }
.work-grid h3 { max-width: 680px; }
.work-grid article > p:not(.work-type) { max-width: 620px; color: rgba(244,240,237,0.6); }
.work-grid .result { margin-top: 1.25rem; font-size: 1.45rem; font-weight: 300; line-height: 1.3; }

.resource-grid { display: grid; grid-template-columns: 1.2fr 0.8fr; margin-top: 5rem; border-top: 1px solid var(--line-light); }
.resource { display: block; min-height: 300px; padding: 2.5rem; border-right: 1px solid var(--line-light); border-bottom: 1px solid var(--line-light); text-decoration: none; }
.resource-guide { grid-column: 1 / -1; min-height: auto; padding-left: 0; border-right: 0; }
.resource-guide h3 { max-width: 900px; font-size: clamp(2rem, 3.2vw, 3.7rem); }
.resource-primary { grid-row: span 2; min-height: 600px; padding-left: 0; }
.resource-grid .resource:not(.resource-primary) { border-right: 0; }
.resource-meta { color: var(--cognac); font-size: 0.72rem; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; }
.resource h3 { max-width: 760px; }
.resource-primary h3 { margin-top: 6rem; font-size: clamp(2.4rem, 4.4vw, 4.8rem); }
.resource > p:not(.resource-meta) { max-width: 690px; color: #56544f; }
.resource span { display: inline-block; margin-top: 2rem; color: var(--cognac); font-size: 0.75rem; font-weight: 800; text-transform: uppercase; letter-spacing: 0.08em; }
.resource-primary:hover h3 { color: var(--cognac); }

.contact { padding-top: 7rem; padding-bottom: 7rem; }
.contact h2 { max-width: 1200px; color: var(--ink); }
.contact > p:not(.eyebrow) { max-width: 730px; margin: 2rem 0; font-size: 1.2rem; }

footer { display: grid; grid-template-columns: 1fr auto; gap: 2rem; padding: 3rem 5vw; background: var(--ink); color: var(--ivory); }
.footer-brand { display: flex; align-items: center; gap: 1.5rem; }
.footer-brand img { width: 55px; padding: 5px; background: var(--ivory); object-fit: contain; }
.footer-brand p { margin: 0; font-size: 0.82rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.05em; }
.footer-brand span { color: rgba(244,240,237,0.48); font-weight: 400; }
.footer-links { display: flex; gap: 1.5rem; align-items: center; }
.footer-links a { color: rgba(244,240,237,0.72); font-size: 0.78rem; text-decoration: none; }
.prototype-note { grid-column: 1 / -1; margin: 2rem 0 0; padding-top: 1.2rem; border-top: 1px solid var(--line-dark); color: rgba(244,240,237,0.38); font-size: 0.7rem; }

@media (max-width: 920px) {
  .site-header { grid-template-columns: 1fr auto; }
  .site-header nav { display: none; }
  .hero { grid-template-columns: 1fr; padding-top: 6rem; }
  .hero-copy { padding-top: 0; }
  .hero-portrait { display: grid; grid-template-columns: minmax(180px, 360px) 1fr; align-items: start; gap: 1.5rem; margin-top: 5rem; }
  .hero-portrait .hero-identity { grid-column: 1 / -1; }
  .section-intro, .section-heading-row, .help, .about { grid-template-columns: 1fr; }
  .section-intro .eyebrow, .section-intro h2, .section-intro > p:last-child { grid-column: 1; }
  .problem-lines article { grid-template-columns: 50px 1fr; }
  .problem-lines article p { grid-column: 2; }
  .territories { grid-template-columns: 1fr; }
  .territories article, .territories article:first-child, .territories article:last-child { min-height: auto; padding: 2.2rem 0; border-right: 0; border-bottom: 1px solid var(--line-light); }
  .territories article:last-child { border-bottom: 0; }
  .territories h3 { margin-top: 2rem; }
  .help-intro { position: static; }
  .governance-note { grid-column: 1; }
  .proof-strip { grid-template-columns: repeat(2, 1fr); }
  .work-grid, .resource-grid { grid-template-columns: 1fr; }
  .work-featured, .resource-primary { grid-row: auto; min-height: auto; }
  .work-grid article:nth-child(2), .work-grid article:nth-child(3), .resource { padding-left: 0; border-left: 0; border-right: 0; }
  .resource-primary h3 { margin-top: 3rem; }
}

@media (max-width: 620px) {
  body { font-size: 16px; }
  .site-header { min-height: 68px; padding: 0 1.2rem; }
  .site-header .button { display: none; }
  .hero, .problem, .focus, .help, .examples, .about, .work, .resources, .contact { padding: 5rem 1.3rem; }
  .hero { min-height: auto; }
  .hero h1 { font-size: 3.25rem; }
  .hero-identity { flex-direction: column; gap: 0.25rem; }
  .actions { align-items: flex-start; flex-direction: column; }
  .hero-portrait { grid-template-columns: 1fr; padding-left: 1rem; }
  .problem-lines { margin-top: 3rem; }
  .problem-lines article { grid-template-columns: 34px 1fr; gap: 1rem; }
  .consequence { margin-top: 3rem; }
  .governance-note { grid-template-columns: 1fr; }
  .proof-strip { grid-template-columns: 1fr; }
  .proof-strip p, .proof-strip p + p { min-height: auto; padding: 1.2rem 0; border-right: 0; border-bottom: 1px solid var(--line-light); }
  footer { grid-template-columns: 1fr; padding: 3rem 1.3rem; }
  .footer-links { align-items: flex-start; flex-direction: column; }
}